The recent announcement that .mobi domain names had been released for general sale caused very little stirring on the Internet. It has been heralded as the dawn of a new era for the mobile Internet but many believe that once the initial land rush for domains has passed, it will become just another top-level domain like all others. .Mobi domains have already been purchased by a lot of companies. Initially, from May of this year, trademark holders from within the mobile communication world were given the opportunity to secure the domain associated with that trademark. Then in June, all remaining trademark holders were given the opportunity until finally this month, September, domain names go on general sale.