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12 Questions B2B Marketers are Asking (or Should be Asking)

on 13 Aug  Posted by Admin  Category: Internet Related  

by Andrew Spoeth
http://www.enquiro.com

- blogging from SES San Jose, 2009 -

At a conference like SES, you’ll find search agencies, representatives from the search engines, consultants, bloggers, … and marketers. The marketers will fall into dozens of categories, by industry, company size, etc., and B2C and/or B2B. I’ve spent a great deal of time with B2B marketers over the last couple of years at trade shows like this one, as well as in sales calls, webinars and client meetings. These are some of the questions you will hear them asking in San Jose. They will come up in sessions, in the coffee line-ups, and yes, maybe even occasionally at the #SearchBash.

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