by Tony Cooper
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition.
More and more people are devoting more and more time to website promotion and it is becoming a feature of nearly all website promotion campaigns that they are embracing all known search engine promotion techniques instead of exclusively relying on one or two methods.
What we are seeing at the moment is a landshift change in promotion techniques. Only a year or so ago it was thought enough for a search engine optimisation company to optimise the pages (on page optimisation) and submit the website.