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Is marketing and advertising the same thing

on 23 Nov  Posted by Admin  Category: Internet Related  

by Terry Detty
http://www.majon.com

Advertising is only a part of the bigger game called Marketing. Marketing encompasses complete conceptualization of a brand, right from research to designing to advertising to sale. Advertising, on the other hand is a component of the marketing process which is nothing but conveying the message through a variety of mediums which promote the product.

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