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The Challenge of Social

on 09 Dec  Posted by Admin  Category: Internet Related  
by Gord Hotchkiss

Every quar­ter, I fill out an online sur­vey about dig­i­tal mar­ket­ing trends. One ques­tion always shows up: “Are you look­ing at social as a replace­ment for search in your online mar­ket­ing strat­egy?” I always answer no, and to myself, com­ment that it’s a stu­pid ques­tion asked by some­one who obvi­ously doesn’t know much about online mar­ket­ing. But I won­der  – is it really such a stu­pid ques­tion? Aren’t many expe­ri­enced mar­keters ask­ing them­selves exactly the same question?

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