by Dave Daviesby Dave Davies
Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we've got that brilliant grasp of the obvious out of the way let's move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a beginners guide this won't be an entirely complete list but it will be enough to get you going on the right path.