Subtle Emotion - The Key To Copy That Works

by Karon Thackston © 2005

by Karon Thackston © 2005
http://www.marketingwords.com

Say the word "emotion" to a man, and he'll immediately jump out of his seat and run from the room! Utter the word "emotion" to a woman, and she begins to conjure up thoughts of romantic, long talks centered around feelings. However, speak the word "emotion" to a copywriter and s/he should see dollar signs. Why? Because a good command of subtle emotion is the key to copy that works.

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