by Terry Detty
Why is it that most people still underrate the power and effectiveness of press release marketing, when we know that many celebrities and Hollywood stars have used it considerably to build their careers and incredible brand awareness if you want to look at them as "products".
However it is also true that to be successful with press release marketing you will need to be in that unique position where you clearly understand how to use this marketing tool. Sending out just any press release to any list of media, will just not cut it. You need to know what the media is looking for and in this case what web sites and blogs really need even when they are hungry for regular content.