The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.
It's called keyword optimization. Why is it important?
Because Keywords and keyword phrases do a couple of things for you:
- With the right keywords, you will attract the viewers most interested in the items or services on your site.
- You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.