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Maximizers vs Satisficers: Why it’s Tough to Decide

on 25 Feb  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

In last week’s column, I introduced the study (article with link to the full study at the end) from Wesleyan University about how decisiveness played out for a group of 54 university students as they chose their courses. The student’s eye movements were tracked as they looked at a course comparison matrix.

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