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Search and Our Online ‘Set Point’

on 22 Mar  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

Derek Gordon’s piece on Siri this week gave concrete proof to what I’ve been saying about the transition of search from a destination to a utility. Consider the example Derek gave of Siri’s functionality: make action-oriented queries into your iPhone like “find me a good French restaurant for two tonight.” Using your iPhone’s location coordinates, it will search Yelp for positive reviews of restaurants in your area, find a reservation for the most popular one via OpenTable and ask if you’d like to confirm a reservation. Once you’ve confirmed the time, Siri will book the reservation for you.

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