by Eileen Parzek, © 2004
Traditionally, businesses set up a 'tickle' file to recall and reconnect with clients at period intervals, or when specific events occur. You have probably heard that it takes less time and money to market to your existing customers than it does to create a new one. And yet, most of the times, marketing articles talk about how to reach and attract new customers. Let's take a look at some ways that you can harness computer technology to 'tickle' your past customers, and maintain your place when they need you again or have a referral to send your way.