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URL Optimization in 2013 and Beyond

on 28 Jun  Posted by Admin  Category: Internet Related  
by Jody Nimetz
http://www.mediative.ca

You use them every day when you go online.  Marketers use them in all sorts of promotions. Yet why is the creation and optimization of URLs a topic that often gets overlooked?  You would think that people would spend more time on such an integral component of their web pages.  Before we discuss some URL optimization practices, let’s take a look at the history of the URL.

URLs were invented in 1994 by Tim Berners-Lee and the Internet Engineering Task Force (IETF) URI working group based on some documentation from meetings that began in 1992.  (Yes people, the Internet is that young).  Every URL that exists consists of the following elements:

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