To get attention, you have to be different from all the rest. Just imagine this - so many business cards strewn all over your target client's table and even the floor. And all of them have one thing in common - almost all the business cards are in black and white. Except for 2 or 3 business cards. These few business cards are printed with a smattering of color. Which do you think would be able to catch your target client's attention?