by Robert Burko
Email marketing software is an essential tool in the arsenal of many existing business. But when you're starting a new business, there are so many items and considerations to keep in mind that it's easy to let such an important tool slip through the cracks. That can be a costly mistake for many startups.
Successful businesses know that the sooner you start taking advantage of email marketing software to promote your business and stay in touch with your customers, the better your results will be in the long-run. While you may already have a large to-do list before getting your business up and running, here are some of the reasons why starting to use an email marketing program should be one of your key items: