by Robert Burko
Email marketing software is an essential tool in the arsenal of many existing business. But when you're starting a new business, there are so many items and considerations to keep in mind that it's easy to let such an important tool slip through the cracks. That can be a costly mistake for many startups.
Successful businesses know that the sooner you start taking advantage of email marketing software to promote your business and stay in touch with your customers, the better your results will be in the long-run. While you may already have a large to-do list before getting your business up and running, here are some of the reasons why starting to use an email marketing program should be one of your key items:
When you launch, you'll want to make an impact
You've been working hard on setting up your new business and ironing out the details for a long time. Now it's show time: time to let the world know about your new venture. Top marketers know that an effective launch is a key element to a new business' long-term success. A new company launch is interesting news to your business' industry and the community around you. You may not have an opportunity to offer these people such interesting news for a long time, so you have to take advantage of this key opportunity.
In order to make the biggest bang with your launch, you'll want to spread the news to the maximum number of people. It's important to start early: start collecting the names and email addresses or your friends, family, business community, potential leads and industry colleagues. Every time you make a relevant contact, ask them if it's ok to add them to your email list. This way, by the time you launch, you'll have a good list of people who are interested in your business.
Most email marketing software programs will also allow you to include a 'forward to a friend' link in your emails, so when you're sending out your launch announcement to friends and family, you can encourage them to lend you a helping hand by passing on the news to everyone they know. A great way to encourage this act is to include a special launch offer, such as an e-coupon or discount. Email marketing software templates will typically include room for such offers, so including them in your email will be as easy as point and click.
When you launch, you'll probably be running on a tight budget
Launching a new business tends to be a costly undertaking. In the past, marketing your new business took up a large portion of those costs. With email marketing software, you can send professional, eye-catching email announcements without breaking the bank.
You may already be investing big dollars in newspaper, television, or other ads, or you may be running on a tight budget, like the vast majority of new business startups. In either case, email marketing will provide you with a cost effective alternative (or complement) to getting the word out to as many people as possible.
You'll be busy enough with so many other things; you'll want a marketing tool that's quick and effective
It's no secret that launching a new business is a long and arduous process. The last thing you'd want is a marketing tool that makes the experience even harder. That's why email marketing software is such a great tool for a new business owner. It's easy-to-use, so you don't need any professional experience or technical background. The best email marketing software programs are all point and click, and are designed to make email marketing a quick task in your busy day. Within minutes, you can create an effective and professional email marketing campaign to send out to your contacts. After you send it, it takes only seconds to see your campaign results in real-time.
Email marketing software is a tool made for today's busy business generation. And if you want your new business to succeed in today's landscape, starting to use an email marketing software should be a key item on your startup to-do list.
Robert Burko is President of EliteEmail.com (http://www.eliteemail.com), the complete email marketing software solution used by businesses around the globe. Harness the power of an easy to use email marketing program for your business with a n