by Jody Nimetz
Previously we examined what you should know about optimizing for blended search. In part two we look at a few tips for optimizing for blended search (or Universal Search as it is known in Google.)
Optimizing for blended search is critical for your online marketing strategy. Consider this scenario: A web site might have enjoyed high rankings on key terms within a search engine for years and years now finds that their ranked web pages have been pushed down the rankings by video, image, local search results or other types of blended search results.