by Rob Sullivan
There is a lot of buzz out today about how the web can just as easily break a business as make it.
Take the example of the camera business I talked about in a recent article. This is a good example of how NOT to manage your online reputation. As the article illustrates, one piece of negative publicity can balloon into an entire web of bad publicity; All because of a single entry in a personal blog.
So in this article I thought I'd introduce you to a new tool in the reputation management arsenal. It's a new tool released by Google and, while it's not really a reputation management tool per se, it can be used as such.