The JM Internet Group has announced Jason McDonald's latest book, The Marketing Book, now available on Amazon. The book coins a new term, "Twaggle," used to describe combining both marketing theory and practice at the same time.
The JM Internet Group (https://www.jm-seo.org/), a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce the creation of a new word for marketing, “Twaggle.” “Twaggle” is a key concept of the new book by Jason McDonald, The Marketing Book, now available on Amazon in both paperback and Kindle format.“Twaggle emphasizes that marketing isn’t just about thinking, or about doing, but rather about both thinking and doing as well as measuring,” explained Jason McDonald, Director of the JM Internet Group. “The new term is a fun way to get marketers to think simultaneously about thinking, doing, and measuring. It’s used as a key concept in the new 2019 edition of The Marketing Book.”