by Daniel Mewhttp://www.mediative.ca
The updates for AdWords Enhanced Campaigns are coming thick and fast as Google prepares for the 22nd
July compulsory switchover. Amongst the most recent changes, there have been updates to AdWords Editor, Keyword planner, and a glimpse of the future for Google Maps. I have decided to focus here on the changes announced to the way bidding strategies will work following the announcement of Flexible Bids, which will become available to advertisers over the next couple of weeks.