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Bounce Rate: Use with Caution

on 28 Jun  Posted by Admin  Category: Internet Related  

by John Yuil
http://www.enquiro.com

Bounce rate is a useful metric but can be misleading if not used in context

We all know that bounce rate conveys vital information about site performance and can provide very useful clues about where to look for improvements. Especially since Avinash nominated it as ‘sexiest web metric ever‘ back in ‘07. As is often the case with web metrics, though, the numbers shouldn’t just be taken at face value.

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