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Brand Religion: A Reading from the Book of Skittles

on 16 Mar  Posted by Admin  Category: Internet Related  

by Gord Hotchkiss
http://www.enquiro.com

There’s something about Tuesdays. Just when I’m starting to think about what my Thursday column is going to be about, something hits my inbox that seems freakishly timely. This time, it was David Berkowitz’s ode to Skittles.com. My intention was to write about brand religions playing out online, and here, in all its gory real time splendor, was a parable made to order. It would be unseemly, not to mention unfaithful, not to read the signs from above and pick up this story thread so graciously thrown in front of me.

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