Search Engine Optimization is the most important aspect of search engine marketing. Today even the smallest company uses the internet as a tool to reach out to a wide range of customers, to keep in touch with their existing customers, and as a basic tool for advertising their products and services.
Developing a company website is effective and less expensive compared to other means of advertising. Given its global reach the world wide web is the only medium that offers instantaneous information access to millions of users around the globe. Any professional web developer worth his salt should know about search engine optimization or SEO.