New Click Fraud Prevention Functionalities Could Save Advertisers Billions in 2022, Says Heavyweight Digital Co-Founder

Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts.

Ad spend losses from click fraud might reach $68 billion worldwide in 2022, a recent Juniper Research study predicts. With those kinds of numbers, says Heavyweight Digital co-founder and managing director Roy Dovaston, click fraud is ‘highly likely to affect most UK businesses in the near future’. To stop click fraud in its tracks, Heavyweight Digital has added Microsoft Ads functionality to its click fraud-blocking system.

This functionality is especially critical for UK businesses, Dovaston points out. Although US losses look to top the affected countries, UK losses will likely land in the top five. He adds, ‘For that reason, it’s a prudent move for UK advertisers to harden their pay-per-click advertising against click fraudsters proactively. That’s why we added the Microsoft functionality and are working feverishly on a Facebook Ads one’.

TitleTap Releases Content Marketing Service To Drive Traffic To Websites

TitleTap, the leading provider of law firm and title company websites, announces their new content marketing service, called Socialite™, that automatically publishes relevant content to their websites and drives more traffic from both social media and search engines.

TitleTap, the leading provider of law firm and title company websites, announces their new content marketing service, called Socialite™, that automatically publishes relevant content to their websites and drives more traffic from both social media and search engines.

“Our customers are busy delivering amazing service experiences and often struggle finding time to procure and publish content their audience cares about. Socialite™ streamlines this process, increases website traffic and supports higher SEO rankings,” stated TitleTap CEO, Dean Collura.

The Most Effective Lead Generation Channels to Leverage in 2022 [DesignRush QuickSights]

Lead generation is a top priority and a challenge for marketers.

Lead generation is a top priority and a challenge for marketers. DesignRush reached out to experts to discover the most effective lead generation channels in 2022.

According to Ruler Analytics, 91% of marketers say that generating leads is their most important goal. And despite 53% of them spending at least half of their budget on lead generation, 37.1% still find it challenging to drive high-quality leads. As leads are not equal, businesses should focus on the channels that generate the most qualified leads.

7 Biggest Digital Marketing Mistakes Businesses Make, According to Experts [DesignRush QuickSights]

Digital marketing spend is expected to reach $146 billion by 2023.

Digital marketing spend is expected to reach $146 billion by 2023. DesignRush reached out to experts to discover the biggest digital marketing mistakes businesses make.

According to Forrester, digital marketing spend will have a compound annual growth rate (CAGR) of 9% and will reach $146 billion by 2023. With Statista’s report highlighting that 63% of the global population is online, it is clear why businesses use digital marketing as a tool to build a reputation and drive growth.

SEOHost.net Principal: Marketing Experts Should Pay Close Attention to Droplets Patent Suit

Terry Cane, Chief Operating Officer of SEOHost.net, considers the implications of the lawsuit by software company Droplets against Yahoo!

Terry Cane, Chief Operating Officer of SEOHost.net, considers the implications of the lawsuit by software company Droplets against Yahoo! regarding the wider search market.

Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net), believes the outcome of the patent lawsuit between Yahoo! and Droplets could have significant implications for the wider search engine market.

Digital Summit Series Returns to Philadelphia Featuring Actionable Marketing Insights from Spotify, LinkedIn, Crayola, SiriusXM, Deloitte and More

Taking place on May 23-24 in Philadelphia’s bustling Center City neighborhood, Digital Summit Philadelphia 2022 will feature 30+ sessions presented by national brands and local experts that unlock practical insights and breakthrough strategies for marketing professionals

Taking place on May 23-24 in Philadelphia’s bustling Center City neighborhood, Digital Summit Philadelphia 2022 will feature 30+ sessions presented by national brands and local experts that unlock practical insights and breakthrough strategies for marketing professionals

Digital Summit Philadelphia will be held on Mon., May 23, 2022 - Tues., May 24, 2022, at the Philadelphia Marriott Downtown in Philadelphia, PA. The two-day, in-person conference will feature a line-up of industry thought leaders and visionaries from renowned companies like Spotify, Deloitte, LinkedIn, Sirius XM, Crayola, Charles Schwab and Cinematic Music Group — in addition to local and regional companies and marketing agencies — who will present the newest and best practices in email marketing, content management, digital advertising, lead generation, social media, Search Engine Optimization (SEO), analytics and more. Each of the 30+ 30-minute speaking sessions is formatted to be instructional “how to” talks that provide attendees with actionable tactics to help catalyze their companies' growth and refine their understanding of the best practices in marketing.

SEO.co Partners With VideoSupply for Custom Video Production Services and SEO

Leading SEO agency, SEO.co, Partners with VideoSupply.com for YouTube video production services.

Leading SEO agency, SEO.co, Partners with VideoSupply.com for YouTube video production services.

SEO.co, a leading SEO agency for discerning online brands, is pleased to announce its partnership with VideoSupply.com, a premier video production company for digital marketing professionals. The partnership means expanded service options are now available for both companies, giving each firm the ability to service its respective clients with a holistic suite of digital marketing services.

Rio SEO Releases Findings of its 2022 Local Search Trends Report

An in-depth analysis of Google Business Profile insights by vertical in 2021 shows massive shifts in consumer behavior in 2020 and 2021.

An in-depth analysis of Google Business Profile insights by vertical in 2021 shows massive shifts in consumer behavior in 2020 and 2021.

According to Rio SEO, many industries saw Google Business Profile metrics surge in April 2021, around the time when mask restrictions began to ease throughout the U.S. and prior to the delta variant. This insight is just one of the many findings from the newly published report from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies, and retailers.

SEOHost Principal: In The Wake Of COVID, SEO Is More Crucial Than Ever

Terry Cane, Chief Operating Officer of SEOHost.net, believes that search engine optimization has never been more important than it is now, in the aftermath of COVID-19.

Terry Cane, Chief Operating Officer of SEOHost.net, believes that search engine optimization has never been more important than it is now, in the aftermath of COVID-19.

Terry Cane, COO of global SSL service domain registration and SEO hosting provider SEOHost.net (https://www.seohost.net), maintains that in a post-COVID digital economy, search engine optimization will be truly business-critical.

SEO Company Seeks New Content Partners for Growing Access to Publisher Websites and Premier SEO Blog & Content Writing Services

SEO company is looking to partner with experienced content writers to expand the company’s content writing reach.

SEO company is looking to partner with experienced content writers to expand the company’s content writing reach.

SEO.co, a premier SEO company to online brands and websites, is seeking top-notch writing partners for growing the company's network. Content writing services, and particularly the writers that provide those services, remain in high demand. Consequently, SEO company is seeking to grow through a unique partnership with quality SEO writers.

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