For many businesses, it is very important to be listed in Google Maps. If you offer a service or a product that is relevant to a special area, you might miss many visitors if your website is not listed in Google Maps.
To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors.
If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The following tips will help you to get better rankings than your competitors:
You have probably seen the top 10 ranking guarantee that we give users of our website promotion tool IBP: we guarantee that your website will be found in the regular (unpaid) search results on Google for the keywords of your choice.
In 2004, Yahoo engineers published a document about TrustRank. TrustRank describes an algorithm that search engines can use to determine relevant search results.
In contrast to the original PageRank algorithm, TrustRank does not solely count the number of links that point to a website but it also considers the authority of a website.
In August 2009, it was announced that that Yahoo! will be using search results supplied by Bing.
While it's unlikely before Bing results will start showing up on Yahoo until well into 2010; once it occurs Bing will effectively have 28% market share.
Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree.
If you want to succeed on the Internet, it is extremely important that you choose the right keywords for both organic search engine optimization and pay per click marketing. If you choose the wrong keywords, you'll waste a lot of time and money.
Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google's search results?
One of the main problems in Internet marketing is that it is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are.
Suppose someone wants to buy a green widget. He searches Google, takes a look at the top 10 results and then decides to buy something on one of the sites. That means that one site gets the sale and the other sites get nothing.
Most webmasters know that high rankings on Google and other modern search engines can only be achieved if a website has both optimized web page content and good inbound links.
While it is relatively easy to optimize the content of a website, it is more difficult to get good inbound links. A relatively easy way to get inbound links is to submit websites to Internet directories.
But do these Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google's search results by submitting your site to Internet directories?