As SEO frustration reaches an all time high, many companies who came to the table late are merely left with scraps compared to the market share of early adopters who embraced search engine optimization from the onset.
When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. The majority of searchers click on the top 3 results. For that reason, getting more links in the top three results increases the number of clicks that your website will get.
You know what you sell and you know the topic of your website. Are you sure that Google puts your website in the right category? If your website is about shoes, Google still might think that it is about frogs and toads.
If Google puts your website in the wrong category, it will be very difficult to get high rankings for your keywords.
Search engine optimization consists mainly of on page activity and off page optimization. Building backlinks is a part of off page optimization strategy. High quality backlinks have the potential to improve a website's ranking in the SERPs.
If you want to get high rankings on Google and other search engines, you must do the right things to succeed. You have to work on many different factors to make sure that your website performs better than the sites of your competitors.
One of the things you can do to promote your website is to submit it to the directories on the Internet. This way you can get visits directly from the traffic those directories may send you and, simultaneously, let search engines know of the existence and reputation of your website, improving its search engine results. This point has some importance given that most search engines take links to your website as votes or recommendations.
In an online forum, webmasters discussed their experience with Google's latest ranking algorithm update that has been given the name Mayday. If your website gets fewer visitors from Google, the update could be the reason for that.
One of the ways to promote your website is by providing fresh content regularly and announcing it by the use of feeds. Feeds are a very useful way of distributing fresh content to your visitors and attracting their attention when new stuff is added. They consist of a file (or more) in which you put a summary of the latest content on your website, using a specific format (the most used are RSS and Atom), that allows you to add more information like icons, dates of addition, summaries, URLs, etc. All this information can be read by feed readers, which will alert their users when the content has been updated.