Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate?
If you are trying to make a living online, your website is your source of income. Without proper search engine optimization - or SEO - you might as well be flipping burgers at the local fast food joint, because you will make more money there. 85% of people find the things they buy online through search engines, which is why it is vitally important that you get a high search engine ranking. Trying to run an online business without good SEO or search engine optimization would be like trying to run a brick and mortar store out of a plain brick building without any signs, you might get an occasional straggler walking in, but masses of people are never going to find you.
In an online webmaster forum, a webmaster described the link experiment that he did with his websites. He tried to find out how linking to the home page affected his rankings.
Has your website lost its rankings in Google? Did your rankings drop or did your website vanish completely from Google? In that case, your website might have received a Google penalty and you might have to file a reinclusion request.
Two weeks ago, Google released a so-called search engine optimization starter guide for webmasters. Of course, the Google document does not tell you how your website can be listed on Google's first result page. It is more a checklist of things that you shouldn't do if you want Google to index your web pages. If you avoid the following things, it will be easier for Google to index your web pages:
Links from different directories have different values. A webmaster's time is limited, and most webmasters want to get the biggest bang for their bucks. So where should they start when it comes to directory submissions? Search engines assign value to links from the various directories differently, so how do you spend your time where it matters most?
The words that are used in the links to your website have an effect on the search engine rankings of your website for those keywords. For example, if many websites use the word "blue widget" to link to your website, it is likely that your website will get a high ranking on Google for the keyword "blue widget".
SEO or SEM (PPC), organic vs. sponsored? Where should your online marketing budgets go? Well the answer is both. SEO and PPC can work very nicely together depending on where you are with your online marketing efforts. We came up with ten instances where SEO and PPC should be used together as an effective online marketing campaign.
Have you ever noticed those little boxed texts that appear on the right hand side of search engine listings? These text ads or pay per clicks are paid ads put up by companies so that you can find them easily.
Many people will do anything do get on Google's first result page. That's why some webmasters regularly come up with new spam methods to get on Google's first result page.
Phillip Lenssen recently reported two new methods that might be used by some people to get top 10 listings on Google.