Thanks to everyone that has been sending their questions in to ASK Enquiro. We hope to go through them all and answer your questions in the near future. Keep sending them in. Lately we have been getting a few questions on link building. In fact Matt from Idaho had a couple of great questions on paid links.
This is a common problem. Your web designer has created a beautiful page with nice graphics and great Flash animations. Unfortunately, it seems that search engines won't list your website no matter what you do.
Have your rankings dropped recently? Before you do anything, you should try and find out what has caused your ranking to drop.
The better you understand the reason why your rankings have dropped, the better you can prevent your website from future ranking drops. There are six major reasons for ranking drops.
Search engine optimization helps to promote your online business so that you receive more hits from visitors. Combined with internet marketing, visitors are more likely to act upon what your website asks of them, perhaps buy something or download other types of information. Search engine optimization or SEO is one way to improve the quantity and quality of the visitors who come to your website. Whether you are creating a new website for a new business or are thinking about making some changes to improve a currently existing website, SEO services can help bring your website closer to the top of search engine listings.
Everyone knows the importance of links when it comes to increasing your search engine results. The first question you must ask is where to get links from. There are two strategies here.
Keywords or phrases are tools used in internet marketing to achieve better rankings in search engines. At a certain point in time, webmasters abused this system by saturating the content of their websites with keywords to be able to achieve a high ranking. However, this resulted in search engine users getting results that had no relevance whatsoever to their query. To combat this abuse, search engine webmasters developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilization has shifted to content rich articles with a keyword ratio average of about 12% of the whole article.
Incoming links are one of the most important factors for high search engine rankings. If your website doesn't have enough incoming links then it's very difficult to get high rankings for a competitive search term.
It's important that you get the right kind of links. If you have 20 good incoming links then you'll get better rankings than with 100 bad incoming links.
So what makes a good incoming link? There are several points that can make a link better than other links:
In the past, I have advocated writing articles and offering them for free syndication on other websites in order to get links to your site and improve your search engine rankings. Search engine algorithms have changed since then, and the search engine value of links from low authority sites is now very small. However, writing articles is still a relevant way to build your online brand and boost your chances of success with the sales engines, provided that you use a different approach.