It is easy to figure out the logic behind Paid Ads. The advertiser pays a certain amount to search engines for sponsoring their ads. Advertisers bid on keywords/keyword phrases that are the most relevant to the products or services they offer. The higher their bid, the higher their place in search engine listings, and the greater their visibility. As more and more people see their ads, their traffic will increase significantly. Every time a visitor clicks the ad and follows through to the corresponding website, the advertiser pays a bidding price to the search engine (which is also the reason why PPC is called ‘keyword auctioning’). Pay per click advertising is a powerful arsenal in your marketing toolkit because these ads are intended to get the top position for bidders in search engine listings.

In order to post your ad with a search engine and start garnering traffic from these ads, you would have to follow the following steps, in this order:

1. Set up your account with the search engine
2. Identify the most popular keywords and keyword phrases that apply to your niche
3. Bid with the search engine for your ad placement
4. Write your killer ad copy
5. Set up a landing page for visitors who click on your ad
6. Place the ad

While the procedure may seem simple enough, some road bumps may not be evident to novice users. For instance, writing the ad copy is a highly tricky job. Your ad copy should give just enough to pique the curiosity of the visitor. At the same time, it should not sound too ‘salesy’ or it will put off potential visitors. The trick is to combine just the right amount of information with suspense as to whet the appetite of those who may be interested.

Advantages of Pay Per Click advertising are many. Pay per click advertising can bring you rich dividends and it is one of the most effective methods of promoting your business online. This is because PPC helps launch your business instantly. These ads appear online within 60 minutes of paying for the bid.

PPC is very remunerative in the long run because it helps you obtain pre-qualified traffic; ie, traffic which is specific and targeted at your niche. These people are looking for your specific products and thus they are more likely to convert into a real transaction. Furthermore, PPC also helps you keep track of those who came to your website, how long they stayed and the number of pages they viewed. This tracking system is a valuable tool because it will assist you in determining your conversion rates and your acquisition cost for every visitor.

When done in a proper, scientific and systematic manner, PPC is an effective marketing tool that will help you maximize your return on investment. As a businessperson, what more can you possibly wish for?

For more information relating to pay per click advertising you can visit http://www.ebrandz.com