Site Promotion

Structuring your PPC Campaign to Maximize Visibility and Cost Control

by Admin


28 Sept
 None    Site Promotion

by Kyle Grant
http://www.enquiro.com

The importance of campaign structure plays a significant role in determining the overall success of a PPC campaign. Defining the structure of a PPC campaign can be defined by a series of best practices, but really what it comes down to is crafting your marketing communication mix and how you will want to interact with customers at all points of the purchase decision process. Your paid search campaign structure should adequately cover all stages of the purchase decision cycle while maintaining a sufficient ad frequency to be effective.

The Ultimate Goal: Visibility Leading To Qualified Traffic

by Admin


20 Sept
 None    Site Promotion

Submitted by pupshur
http://www.iprofitarticles.com

One of the major assumptions of SEP is that increased search engine traffic visibility will lead to increased traffic. Search engine positioning should lead to capturing the right visibility that will drive the most qualified traffic to the site. Then, the true measure of success can, in fact, be stated in terms of the search engine optimization campaign.

How to become a trusted website to increase your search engine rankings

by Admin


08 Sept
 None    Site Promotion

Copyright by Axandra.com
Web site promotion software

The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google's first result page, you have to make sure that search engines trust your site.

There are several things that you can do to show search engines that your website is trustworthy:

Get a Grip - Make Them Click

by Admin


31 Aug
 None    Site Promotion

Submitted by pupshur
http://www.iprofitarticles.com

There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site. These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines algorithm, but are most important in terms of their ability to compel someone to visit your Web site. That is, after all, the ultimate goal of search engine positioning, isn't it? Not a lot of point in attaining a top ranking in a search engine if you are just going to call you site "Shop Here."

Six points: how to turn more of your website visitors into customers

by Admin


25 Aug
 None    Site Promotion

Copyright Axandra.com
Web site promotion software

Your website will only cost you money if your website visitors don't become customers of your company. For that reason, it is important that you get the basics right.

Check the following six points to find out if your website turns enough visitors into customers:

How to Optimize Your Pages for the Highest Rankings Possible in Google

by Admin


23 Aug
 None    Site Promotion

Submitted by pupshur
http://www.iprofitarticles.com

If you want to get a high ranking in Google, you must know how to properly optimize your Web pages. Follow the steps below to to obtain the best possible ranking in Google and the other major search engines.

How much money can you make with a single keyword?

by Admin


18 Aug
 None    Site Promotion

Copyright Axandra.com
Web site promotion software

Search engine optimization is so popular because it enables webmasters to get a great return on investment. High rankings for the right keywords can have a big impact on your revenue.

The SEO pyramid: do the right things in the right order

by Admin


11 Aug
 None    Site Promotion

Copyright Axandra.com
Web site promotion software

Search engine optimization is not difficult but it has to be done right. If you do the right things then you still might not succeed. The reason for that is that you have to do the right things in the right order.

Developing A Killer Search Engine Positioning Strategy

by Admin


09 Aug
 None    Site Promotion

Submitted by pupshur
http://www.iprofitarticles.com

After you have spent hours of your time creating a home page, it is certainly disheartening when no one visits your site, or the traffic is so minimal that it might as well be nonexistent. At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit. Well, news flash, as you have probably figured out by now, this is not the way to go about doing things.

That Page Just Won't Fly

by Admin


06 Aug
 None    Site Promotion

Submitted by pupshur
http://www.iprofitarticles.com

There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the "actual pages" of a Web site from being indexed or attaining a high ranking in a major search engine. You can't always trash a Web page and start over. Sometimes you have to go with what you've got, and produce "fixes."

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