One of the ways to promote your website is by providing fresh content regularly and announcing it by the use of feeds. Feeds are a very useful way of distributing fresh content to your visitors and attracting their attention when new stuff is added. They consist of a file (or more) in which you put a summary of the latest content on your website, using a specific format (the most used are RSS and Atom), that allows you to add more information like icons, dates of addition, summaries, URLs, etc. All this information can be read by feed readers, which will alert their users when the content has been updated.
How can you get search engines to display the web pages with the best conversion rate in the search results and what can you do to to make sure that unwanted pages are not listed?
Depending on how your website's navigational links are structured, some pages can get higher rankings than others. Here are eight things that you can do to guide search engines to the most important pages of your website:
Let me start out by saying that to be honest, link building is not one of my favorite subjects. I have seen way too many examples of webmasters, site owners and so-call SEO people who have abused this idea of link building and used this to try and manipulate the search results. That’s not what we are about here at Enquiro. There is more to our SEO services than just link building.
Most people use a keyword suggestion tool when they try to find new keywords for their campaigns. While keyword suggestion tools are good, they should not be the first step in your keyword research activities.
Today Twitter released it’s Sponsored Tweets advertising program.
In a nutshell, it gives advertisers the ability to move their tweets up in the timeline. As the New York Times article says:
"Starbucks, for instance, often publishes Twitter posts about its promotions, like free pastries. But the messages quickly get lost in the thousands of posts from users who happen to mention meeting at Starbucks."
Last Friday, Google announced that they started to use site speed as one of the 200 signals that influence the position of a website in the search results:
"As part of that effort, today we're including a new signal in our search ranking algorithms: site speed. Site speed reflects how quickly a website responds to web requests. [...]
We've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites."
Google's Matt Cutts recently made a new announcement about paid links. Buying links is a very hot and controversial topic among webmasters. Should you buy links to increase the position of your website on Google? Do paid links help your rankings? Are there any risks?
Getting links to your website is one of the most important things that you have to do if you want to get high rankings on Google and other big search engines.
The whole idea of On-page SEO is based on keywords and keyphrases. "Keywords" is the name usually given to the words or phrases that best describe your page content/purpose and best match the words people use when searching for your content. Keeping this idea in mind, what you need to do to get your website optimized for search engines is to pick one of the most searched words or phrases which best match the content of your page.
One of the funniest things that usually happens to me, is that people ask me what they should do to obtain good search engine rankings once they have designed their website. My answer is really simple: redesign it.