A new patent application of Microsoft indicates that Microsoft's search engine Bing might deliver different results based on the intent of the searcher and the time of the year.
As search engines and directories have increased in number, sophistication, and complexity, so too has the art and science of search engine positioning. Existing search engines and directories are constantly changing their search engine algorithms and striking new alliances, and new search engines keep emerging.
Everybody’s talking about Google Instant – is it faster, is it easier, is it a better experience? But they’re not the only ones tweaking their interface in the hopes of changing the search experience.
Last week, Google's Eric Schmidt said that listing Google's 200 ranking factors would reveal business secrets. Although Google does not officially publish their ranking algorithms, there is something that you can do to crack Google's secret algorithm.
Google frequently deploys new technologies that are designed to benefit the user and provide the best search experience. Google’s goal is to serve up the most relevant websites based on a search query (or with Google Instant, what it thinks a query might be). Which web pages rank for search queries depends on the same SEO fundamentals as always: having quality content optimized for relevant keywords along with inbound links that support the authoritativeness of your site.
Last week, Google released Google Instant. You have to adapt to this change if you don't want to lose many website visitors. In this article, we'll explain what Google Instant is and you'll learn what you can do to benefit from the change.
Google has been granted a new patent with the name "Determining quality of linked documents" some days ago. The patent might give us further insight on how Google judges the influence of a link on the search engine positions of a web page.
Is Google going to add their own links to your web pages? A recent patent application of Google indicates that this might be coming. The name of the patent is "Enhanced document browsing with automatically generated links to relevant information". It is an update of the patent application that Google filed in 2006.
Yahoo! and Bing announced their intentions to merge in mid-2009 and that transition is starting to come to fruition. As of June, comScore reported that 64% of searches occur on Google, 18% on Yahoo! and 12% on Bing.
Last month, Google was granted a patent that states that the different links on a linking page have a different effect on the linked pages. How does this affect your website and what do you have to do to secure your rankings?