Over the last few months, I've been getting quite a few emails from people confused about what seems to be happening with their Google rankings.
The scenarios usually are one person will see one rank for a particular keyword and another person will see another ranking. The same person might also see different rankings when using different systems. Differences can also appear in Google's results when logged into a Gmail account compared to when logged out.
Underscores Growing Alignment of Search & Social Media
London, UK December 8, 2010 -- The news that Google and Bing have both indicated that no-follow links are now specifically factored in by search engine's algorithms has confirmed what has been understood through anecdotal evidence for some time and underscored the growing need to consider Search and Social media with a coordinated approach to each, according to Search, Social Media and PR agency, Punch Communications.
Your revenues are fine? You don't need more traffic? You're not interested in new website visitors? If you ignore the Bing/Yahoo alliance in your search engine optimization campaigns, you might be missing a lot of visitors.
A "myth" is a traditional story, idea, or explanation which is widely accepted, but actually untrue or unproven. Misconceptions can also be described as modern-day myths. When it comes to Search Engine Optimization (SEO), the myths and misconceptions are abundant. We will try to dispel some of the more common Search Engine Optimization myths here...
In last week’s column, I talked about the number of changes I was seeing on the Google results page, and, in particular, how they might maintain the delicate balance between driving revenue from the page and maintaining user trust. No sooner did the digital ink dry on the column than I received an email from an old friend, Chris Knoch, formerly of Omniture and now VP of Marketing at Ready Financial. In his email, Chris included a screen shot of a rather interesting beta that Google is running:
Something’s brewing in Mountain View. Google’s geared up the SAR (Screwing Around Rate) of their results page to unprecedented levels. We have Google Instant, Place Search and Google Previews all rolling out in the last few months. And from around the blogosphere, there’s rumors of testing that allows users to show 11 sponsored ads on top and also the telling switch of the label “Sponsored Links” to simply “Ads.” So, what does Google have up their sleeves?
By now you should be aware that the Yahoo! / Bing PPC transition has taken place in North America. As of November 1st, 2010 all Yahoo! search traffic is being served from adCenter. Hopefully the transition was not too tough for your organisation and you planned accordingly, because now the real work begins.
Some days ago, Google released Places Search. Websites that are listed in Google Places (formerly Google Local/Google Maps) are now listed as the top search results for local searches: