The past twelve to eighteen months has seen unprecedented change in the search engines but especially Google. We have seen algorithm changes like never before as Google continues to try and serve up the best results to users as possible. The question is are we better off with all of these algorithm changes? Have the results improved? Let’s take a look at some of the recent algorithm changes and evaluate where we might be heading in 2012.
Last week, Google's Matt Cutts published a list of 10 recent ranking algorithm changes in an official Google blog. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm?
Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?
Mediative has done a lot of online research over the years, using eye tracking technology, remote surveys, click mapping and face-to-face interviews to examine how people interact with web pages.
Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.
Last week, I shared portions of Steve Yegge’s post (from inside Google) about how Google doesn’t “get” platforms. But why, you may ask, does Google have to get better at platforms? Certainly, open platforms open greater levels of innovation, one reason why Facebook gained the critical mass needed to dominate social networking. That is certainly applicable given Google’s forays into the social space. But there’s another reason, one very germane to Google’s core business. Becoming a platform provider is likely the only way Google can compete in a new search ecosystem.
Copyright by Axandra.com Web site promotion software Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements?
In an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session.
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
Spelling mistakes can have a negative effect on the positions of your web pages in Google's search results. In addition to this, there are many more quality signals that Google checks on your web pages.