Interlinking and link building are essential parts of an effective SEO strategy so anything that could have implications on the effectiveness of these tactics is a core organic search marketing concern. On May 11, 2010 a six year old Google patent application was approved that will change the way link juice is passed from page to page, both within a site and across domains. One month later, the implications of this new patent are starting to get the attention of the SEO community.
Last week, Google officially announced that their new web indexing system "Caffeine" is live on all Google pages. What does this mean for your website and do you have to change anything on your pages?
Google Caffeine is finally official, and while people have been speculating for months about whether or not it was live and on how many data centers, we now know that it is a done deal across the board straight from Google. Caffeine is not an algorithm change like the recent MayDay update, it is an indexing adjustment based on a need for speed that Google first identified on September 11, 2001. It has taken Google nearly nine years to perfect Caffeine, so you know that this is a major progression that will change the face of SERPs forever.
People are talking about MayDay… and it’s not about the series finale of the ABC program Lost… we’re talking about the algorithm update that was dubbed “MayDay” by Webmaster World. Over at Marketing Jive, I compiled a list of some of the top resources pertaining to the Google MayDay algorithm update. I will reproduce that post below in it’s entirety.
Some days ago, Chitika, a search based online advertising network, published some new numbers about the value of a listing on Google. They analyzed a sample of 8,253,240 impressions across their network in May, 2010.
As always there is a lot going on at Google. Late Spring/early Summer seems to be a busy time for Googlers. Here are a couple of great articles that are Google related that you might want to consider sharing with your online marketing or SEO teams.
The text that is used in the links that point to your website has a major effect on the position of your website in Google's search results.
For example, if many people use the text "buy blue widgets" to link to your website, then it is very likely that the linked web page will get high rankings for the keyphrase "buy blue widgets" in Google's search results.
Ever wonder just what goes on at the Googplex? I have been fortunate enough to get a tour and have been to the GooglePlex on a couple of different occassions. It is a pretty cool environment, which actually reminds me a lot of our very own environment here at Enquiro. In fact there are a number of similarities between Enquiro and Google. One thing that we are big on here at Enquiro is continuous improvement. We are always looking to improve our engine (not to be confused with search engine). Google is no different. The folks at Google are always looking to improve their service and product offerings. After all, it is not easy to effectively sort the world’s information.
Last week Google's Matt Cutts gave an interview in which he revealed some things that will help webmasters to better optimize their websites. Here are the most important things that Matt Cutts said in the interview:
User Generated Content (UGC) can provide great value for your web properties. In fact, Bazaarvoice reported that 80% of consumers are now seeking user generated content and reviews to guide purchase decisions. (For the record, Bazaarvoice recently served up its 100 billionth piece of UGC). However with the good comes the bad and user generated content can be easily exploited if not monitored.