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What the Yahoo/Bing Merger Means for SEO

on 20 Jul  Posted by Admin  Category: Search Engines  
by Charlotte Bourne
http://www.enquiro.com

Yahoo! and Bing announced their intentions to merge in mid-2009 and that transition is starting to come to fruition. As of June, comScore reported that 64% of searches occur on Google, 18% on Yahoo! and 12% on Bing. Assuming no one migrates from Yahoo! to Google after the transition, Bing will be powering 30% of all search results in the U.S. Yahoo! confirmed last week that they are starting to conduct systems integration testing with Bing, though if recent ranking results from Yahoo! are any indication, there has been algorithm testing taking place for the past couple of months. 

Systems integration testing is expected to take place in June and July with the actual tra