There are many rumors about the best way to get listed on Google. Every now and then, a new secret trick pop ups that promises that your web site will get top Google rankings quickly and easily.
These secret tricks have one thing in common: while it might be possible to get listed with these methods for some time, nearly all of these tricks will get you banned from Google sooner or later.
The twains have met. Back in the dark recesses of my past, I used to toil in the radio biz as a copywriter. I had thought I left that industry far behind when I started working in the search marketing game. But zounds, suddenly the search player's strategy is starting to sound like it was devised by Herb Tarlek (for those of you under 40, Google 'WKRP in Cincinnati').
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.
Most reputable Online Markers, whether they are from multi-million dollar e-commerce mega-sites or small companies with just a few employees, know the importance of high Search Engine Rankings by the top search engines.
Large firms can afford to dedicate several full time staff members to a Search Engine Optimization (SEO) program, or write five-figure checks every month to out-source the project to a specialized SEO company. While many small companies don't have that luxury, there are companies such as VNS Search Marketing that provide superb SEO programs at affordable prices, programs that deliver results.
Any company can realize a decent amount of success in their SEO efforts if they follow the guidelines we will cover in this article. Improving your Search Ranking can have a very significant impact on your bottom line. The higher your Search Engine Rankings, particularly if you appear on the first page of Google, Yahoo and MSN hits, the more traffic you will see on your web site, increasing your potential to turn that traffic into revenue.
In order for Google Base to succeed, it will need the support of both publishers and users. Quite frankly, most are having difficulty seeing the value in Google Base. Google Base, is a new service in beta, from Google that requests that publishers add their information to the "Google Base". Google Base is hosted by Google. All types of item submissions are accepted online and off-line information in a variety of formats. Google Base uses tagging similar to that found in many social-bookmarking applications, though Google refers to it as labels. The labels are used by Google to categorize or add attributes to the information, that better describes the content. The more popular specific attributes become, the more often Google will suggest them when others post the same or similar items. Additionally, items that become more popular will show up as suggested item types in the "Choose an Existing Item Type" drop down menu.
We've recently done a lot of testing on how people interact with search results, both on the general engines we all use, and vertical search engines in a few industries. We discovered a number of things, but one finding in particular surprised us. The user interaction with search results has been defined. A standard has been established. And until a discontinuous improvement in the search interface comes along, we will expect all Search to be the same.
Recently one of my co-workers passed me a print article he had come across. It was written by a hacker (apparently one of the good kind) and his experiences with Google AdWords.
At first glance I assumed that someone had found a way to 'hack' into Google ads, however it turned out to be an exploration of the hacker's legitimate experience with AdWords. While reading it was not the frightening experience I was expecting, his story did help me to see the Google PPC AdWord process from a different perspective.
Having worked with Google ads and Search Engine Marketing for several years, there are a number of AdWords shortcomings that I have come to anticipate and deal with. Of greater interest to me was the hacker's approach to mounting a PPC campaign. He did try to find the right keywords, which is an important early step, but he may have forgotten who his target audience is - or he may have been so eager for additional readership of his blog that he was ready to try anything. It is hard to imagine his target - hackers like himself, who tend to see themselves as outside the mainstream - clicking on a Google ad.
Having high rankings on search engines is pointless if these rankings don't convert to sales. It's better to have high rankings for 10 keywords that convert to sales than high rankings for 100 keywords that only bring you visitors.
For that reason, it is important to find the keywords that work best for your business. By focusing on these keywords, you can greatly increase your revenue.
By now you've probably heard that BMW.de was removed from the Google index for spamming.
They were using a combination of Javascript and Doorway pages to rank for terms they shouldn't have ranked for (such as used cars).
What BMW.de was doing was creating a bunch of doorway pages with no useful content at all, and optimizing them to rank highly for terms. A search engine crawler would index the content and since crawlers can't execute javascript they would merely index the page.