by Gord Hotchkiss
http://www.enquiro.com

The twains have met. Back in the dark recesses of my past, I used to toil in the radio biz as a copywriter. I had thought I left that industry far behind when I started working in the search marketing game. But zounds, suddenly the search player's strategy is starting to sound like it was devised by Herb Tarlek (for those of you under 40, Google 'WKRP in Cincinnati').