by Gord Hotchkiss
http://www.enquiro.com

We've recently done a lot of testing on how people interact with search results, both on the general engines we all use, and vertical search engines in a few industries. We discovered a number of things, but one finding in particular surprised us. The user interaction with search results has been defined. A standard has been established. And until a discontinuous improvement in the search interface comes along, we will expect all Search to be the same.