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The Traffic Value Of A No.1 Search Engine Ranking

on 03 May  Posted by Admin  Category: Site Promotion  
by Michael Bloch
http://www.tamingthebeast.net

Sometimes I'll see search engine optimization companies offering a guarantee of a top ten rank. Just being in the top ten these days isn't enough to really give you a decent traffic boost - you really need to be in the top 5.
Marketing software and services provider Optify studied organic keyword visits, that is, referral from Google's free listings, from a variety of sites during December 2010. Here's how the average clickthrough rate looks for each rank in the top 10:

Rank 1 : 36.4%
Rank 2 : 12.5%
Rank 3 : 9.5%<