JupiterResearch Expands to the Israeli Market

by Admin


22 Sept
 None    News

NEW YORK, NY - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM), today announced the appointment Oren Web Marketing to provide research sales and support in the Israeli market. Oren Web Marketing is headed by Haim Oren.

Backed by proprietary data, JupiterResearch's industry-specific analysis, competitive insight and strategic advice give businesses the tools they need to exploit new technologies and business processes. Together with his Israeli team of experienced research sales professionals, Oren will be responsible for providing sales and sales support to JupiterResearch media, telecoms, financial and other industry clients in Israel.

Natural SEO vs. PPC advertising

by Admin


21 Sept
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

According to the results of the iProspect Outsourced SEO Metrics & ROI Study (PDF link), 35% of the surveyed organizations that promote their web sites with natural search engine optimization (SEO) and pay per click advertising recognize a higher return from SEO.

This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from natural SEO than from PPC advertising.

If I Had $4 Billion - Part 2

by Admin


20 Sept
 None    Internet Related

by Gord Hotchkiss
http://www.enquiro.com

If you were Google, you had access to $4 billion in cash, and you were taking on Microsoft on their home turf, what would you do?

That was the question I posed to you two weeks ago. Thanks to the many who replied. After sorting through the self-serving e-mails from various CEO's suggesting that Google should buy their companies, there were some very interesting strategies put forth. Let's see if they're listening in Mountain View.

First of all, many of you zeroed in on the operating system as the core of Google's strategy. Jim Barkow offers up GoOSe..the Google OS: "At the core to their (Google's) search platform is a very quick file system that was first developed when they couldn't find one in the market (Linux, MS, etc.) that was fast enough. Interesting that after a long promise, Microsoft supposedly abandoned their plans to 'upgrade' their file system for Longhorn and Vista."


The Importance of Analytics

by Admin


19 Sept
 None    Internet Related

by Rob Sullivan
http://www.enquiro.com

I was recently reading some new research out which discusses the ROI being generated by PPC and SEO. While the conclusions were no real news to me, what I did find interesting (And somewhat concerning) was that half of the respondents didn't measure, or couldn't distinguish return on paid versus organic traffic.

Why, in this day and age, are there still search marketers who aren't measuring return? I gotta say: Come on people!


Google's Matt Cutts talks about buying links

by Admin


18 Sept
 None    Site Promotion

Copyright Axandra.com
Web site promotion software tools

Top Google software engineer Matt Cutts recently wrote about paid links in his blog. Being one of the main software engineers on Google, Matt Cutts knows best about Google indexing and quality control issues. Matt Cutts suggested that it was better not to use paid links.

Finding the Perfect Anti-spyware Software

by Admin


18 Sept
 None    Software

Fortunately, there are generous individuals and organizations who have the facilities to review the work of the Anti-spyware developers and make the results available for all of us everyday users of the Internet.

The challenge for us is to know where to go for these results and recommendations, and to know which of the anti-spyware and anti-virus programs to use on our computers.

There are many web masters, newsletter, and Blog publishers who constantly monitor the results published by the anti-spyware reviewers. Most of them pass these information alerts on to their readers and subscribers, often offering suggestions and advice based on their own personal experiences and expertise.

SEO Success: Step Three is Creating Long-Term Popularity

by Admin


17 Sept
 None    Internet Related

by Chesa Keane
http://www.computergoddess.com

Finally, after the hard-core efforts that are directly related to generating traffic to your website, you next step is to develop a strategy that creates follow-on, long-term traffic. Several methods exist for this Tier III strategy:


SEO Success: Step Two is Attracting Search Engine Attention

by Admin


16 Sept
 None    Internet Related

by Chesa Keane
http://www.computergoddess.com

Once the website has been created and published, many new website owners think that the web development project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II of the SEO strategy to create this web traffic. While all methods may not be required to realize successful traffic generation, some combination of most, if not all, will probably be needed to create traffic, maintain traffic and finally, grow traffic to your website with long-term, lasting results. Consider implementing these strategies:


SEO Success: Step One is Good Web Design

by Admin


15 Sept
 None    Internet Related

by Chesa Keane
http://www.computergoddess.com

Creating a well-designed website is the first step in your internet marketing strategy. Once the website has been created and optimized, there are further techniques to employ that will drive traffic to your website for successful, long-term results. You wouldn't consider opening a retail store in a major shopping mall without signage and you shouldn't consider having a nice looking website designed without expanding your web presence in order to be found on the internet. But unless the website is designed correctly to begin with, follow-on SEO efforts will have limited results at best. The following strategy overview is designed to bring about productive SEO results:


Speaking To Your Target Audience

by Admin


14 Sept
 None    Site Promotion

by Brenda Wright
http://www.enquiro.com

Last week, I had an excellent reminder of Search Engine Marketing basics.

I was writing about Yahoo! Search Marketing's problems and the reactions to their last upgrade. While trying to find the right words I used a variation on an old phrase 'venting spleen' - and ended up with:

During the last few weeks there has been a lot of spleen vented in the direction of Yahoo! Search Marketing (formerly Overture).

A very clever turn of phrase (I thought).

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