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by Brenda Wright
http://www.enquiro.com
Even for those of us who truly enjoy our jobs and the Search Engine Marketing industry as a whole, there are certain aspects of our work we favor. One of my favorites is our team site reviews.
Whether it is for new, established or prospective clients, there is an excitement and flow of ideas that occurs during these exercises, that provides excellent site suggestions and guidelines for the client, and leaves its participants with a great boost to their day and their knowledge base.
Once a site has been identified, each of the participants reviews the site and the client particulars. We then meet in a boardroom, with the site up on a large central screen, and begin to explore our observations and to make new ones, keeping our focus on the client's target customer.
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by S. Housley
http://www.feedforall.com
I've always been of the opinion that competition is a good thing. It encourages all of us to be better and make better products. While it might be true that imitation is the sincerest form of flattery, copying someone else's work is simply wrong.
We recently came across a competitor using our sales copy. The competitor was using a web graph showing the traffic on one of our sites, along with our sales copy to promote their competing application. Digging a little further, I realized that their competing application was, in both form and function, identical to our application. The competing program contained identical screenshots, custom program icons and our help documentation. While the code of the program was, in fact, different, it was clear that our copyright had been violated.
We are not the first company to have our copyright violated and once the initial emotional reaction passed, we took action.
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by Admin
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by Charlene Rashkow
http://www.allyourwritingneeds.com
Each and every day those of us on the Internet are bombarded with information about Search Engine Optimization and all that goes along with it. For the majority of folks who are promoting a business online, this can often lead to confusion especially when it comes to understanding key words, meta tags and title tags. But the real issue is not necessarily in how many people are finding your site, but in how many visitors develop into clients or customers.
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by Michael Bloch
http://www.tamingthebeast.net
It's been a long while since I found it necessary to write a press release; but through another project I've been working on over the last month, I revisited this often ignored web marketing strategy.
While I'll never make headhunted by CNN or the New York Times for a journalist or news editor position; I was very happy with the attention the press release received, so I thought I'd pass on some tips to our visitors and subscribers.
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by S. Housley
http://www.feedforall.com
Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.
The pay-per-click advertisements are usually displayed with the advertisement from the highest paying bidder in the top position.
Navigating the complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigating the Pay-Per-Click marketing model.
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