Analyzing a competitor's web site may seem like a big job. You should have the mindset that you are going to do this as a learning experience though. This will help you along your way when you may feel like giving up.
Before you even begin to analyze a competitor's web site you should make sure that you are equipped to do the job. If you do this job properly you can gain a lot of information that will help you to increase your site's traffic and popularity. These sites can also help you to analyze your own market. After all, if a web site is getting a lot of hits then it must be doing something right. If you take time to see where it is ranked, what key words are being used, how the site is formatted, and what you can do to make your site better while not violating any copyright laws then you will be well on your way to success.
Google is the behemoth of search engines, the plateau we aspire to, and the chagrin of many a Webmaster and marketer. If they love your website, you will in turn grow to love the masses of traffic they send your way. In contrast, if they deem your site to be of little or no value then you'll struggle to fill the aching void in your Internet marketing. OK, so that might be a little over the top but to the battle hardened SEO a lot of it will probably ring true and they are certainly the biggest and most popular of the current search engines.
In the competitive B2B landscape, search has become the front page to most, if not all, B2B companies. The need for clear, concise and at times unique promotion has never been more evident. With the emergence of technologies and search strategies it becomes more difficult to differentiate your company from the competition. B2B marketers are beginning to utilize creative ways to persuade potential consumers to consider their solutions. The role of online video, B2B social networking and the use of Wikis are all being used by B2B marketers as persuasion tools in the online B2B world. B2B marketers are looking for that edge that will allow them to intercept their audience and maintain their interest. One way they are accomplishing this is through the use of online video.
Linking to other web sites can hurt your rankings if you link to the wrong web sites. Links to web spammers or "bad neighborhoods" on the web can have a negative effect on your rankings on Google and other search engines.
A Google official has recently commented on bad neighborhood links and how they affect your web site rankings on Google.
Search engine optimization has evolved into a competitive, growing industry. There are plenty of hoaxes and scams on the web. It seems that as the Internet grows more complex, so do the scams. Choosing an effective company can be quite a challenge. There are many factors to consider when hiring an SEO service. This article gives advice on how to select a credible website optimization service.
Assess the services and credibility of the SEO company. Customer service is always the key factor that one should look at. There are many ways of assessing an SEO service. One can try to inquire by placing a call or by sending an email to the company. Depending on the courtesy and time of response, you can initially assess its customer service. Does the company provide an "about us" page on their website? A reputable online business will provide an informative look at the personal side of their company and who they are. Look for other company details such as, the company address and location.
One of the most common preconceptions with SEO is that if you optimize a site for the benefit of Google then you will rank well with other search engines. However, the big three search engines (Google, Yahoo, and MSN) all use different algorithms that demand different things. Google has a mixed bag but certainly leans towards inbound links whereas Yahoo loves keyword dense content sites. This leaves us with MSN, whose primary consideration when determining their search results seems to be heavily based on internal linking structure and inbound links. But these are far from the only SEO techniques you need to consider.
You can have the most fluid, creative, perfect business website in your chosen field but if your marketing and promotional efforts do not bring users to your website it is useless. An important aspect of building your business successfully is knowing what pages of your website your users are viewing most often and for how long and what pages they are on when they exit your website.
Tracking Software is necessary to compile this information and once you start building these reports, you will be able to properly decide how to improve your website and the online sales process for your marketing and promotion.
New marketers commonly believe a good way to promote their new website and become indexed with search engines, it is necessary to submit your site to the search engines. This is fiction, and falls under the same general category as Get Rich Quick schemes.
While submission to search engines used to be beneficial to getting your website indexed, and even necessary, five and ten years ago, submitting to search engines no longer has value. Major search engines wanted more comprehensive and independent data, and developed their own technology in the form spiders and crawlers. All major search engines now have the capacity to effectively search the web continuously and find new websites, plus evaluate the content and value. All major search engines now rely completely on their own technology. So, submission to a major search engine has either no impact, or even possibly a negative impact.
Link building has long been heralded as one of the most important aspects of any effective SEO campaign, and with good reason. The major search engines certainly give some weight to the number and quality of inbound links that a website receives. It's also true that with good links from high traffic websites you can generate a very good amount of direct traffic from your links. However, the evolution of SEO and search engine algorithms means that gaining links from your site has become a different challenge when compared to link building of old.