by Admin
by Karon Thackston © 2005
http://www.learn-copywriting.com
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.
There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood you have a greater advantage when it comes to copywriting. You can recognize the other options your customers have before them and can position yourself as the only logical choice.
by Admin
Copyright by Axandra.com
Web site promotion software
When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do.
by Admin
by Rob Sullivan
http://www.enquiro.com
I don't often get excited about new search technology. Ok I do get excited but not overjoyed. Ok in some cases I do.
My point is, I'm very happy to see Yahoo! entering the blog/communities space.
I've been talking internally how the engines need to move in this direction. Not just from a community support point of view, but also a search ranking relevancy point of view. No longer can a search engine aggregate data and serve results based on the "average" user.
by Admin
by Sharon Housley
http://www.feedforall.com
Why is RSS So Magical?
The answer is simple: RSS is news you choose.
How Does it Work?
Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view.
As RSS has increased in popularity more and more webmasters and publishers have adopted RSS as an alternative communication stream. Webmasters use an RSS graphic to indicate the content is available via RSS.
by Admin
by Sharon Housley
http://www.feedforall.com
Tips for Helping Your RSS Feed Perform!
In some ways RSS is very similar to HTML, the language commonly used to create websites.Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.
by Admin
by Survey Galaxy
http://www.surveygalaxy.com
In a competitive world with the need for businesses to be more streamlined and productive a company can often find itself with a workforce working under pressure resulting in low moral and high staff turnover. The benefits of a company having a highly motivated workforce can be considerable and the two goals of having a workforce that is both motivated and productive should not be regarded as being mutually exclusive to one another.
Left unattended employers run the risk of alienating their employees, events can cause employee frustrations to boil over resulting in employers finding themselves on the back foot, faced with a problem that cannot be ignored.
by Admin
by Rob Sullivan
http://www.enquiro.com
You likely have already heard of this, but if you use Google news you can now customize how the Google News home page looks. You can add more or less stories, and even add custom sections, based on keywords (of course).
My first question is why? Why offer this customization? I know the obvious answer is that people want it, but it is not typical of Google to offer customized features.
The more I thought of it the more I realized what they are doing. Google realizes that feeds are becoming larger and larger, and that more and more people are turning to feeds for their news and information.
by Admin
by Sharon Housley
http://www.feedforall.com
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel.The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.
While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.
by Admin
by Karon Thackston © 2005
http://www.copywritingcourse.com
Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway?
It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to get read. If you know what these are and work to reinforce them, you'll see your conversions increase dramatically whether your copy is geared toward online or offline promotions.
by Admin
by Sharon Housley
http://www.feedforall.com
Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.
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