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by Karon Thackston © 2005
http://www.learn-copywriting.com
"We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.
There may be no other businesses that sell the product or service you sell, but you still have competition. Once that's understood you have a greater advantage when it comes to copywriting. You can recognize the other options your customers have before them and can position yourself as the only logical choice.
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Copyright by Axandra.com
Web site promotion software
When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do.
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by Rob Sullivan
http://www.enquiro.com
I don't often get excited about new search technology. Ok I do get excited but not overjoyed. Ok in some cases I do.
My point is, I'm very happy to see Yahoo! entering the blog/communities space.
I've been talking internally how the engines need to move in this direction. Not just from a community support point of view, but also a search ranking relevancy point of view. No longer can a search engine aggregate data and serve results based on the "average" user.
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by Sharon Housley
http://www.feedforall.com
Why is RSS So Magical?
The answer is simple: RSS is news you choose.
How Does it Work?
Publishers and webmasters provide content and news in an RSS feed. Users view the content of interest in an RSS reader or news aggregator. The aggregator or reader contains the collection of feeds that are of interest to the user. As the RSS feed is updated the content in the reader or aggregator updates with the new information. At any point, users can remove a feed from their aggregator or reader and no longer receive information from that source. Ultimately, the user is choosing the news and content they wish to view.
As RSS has increased in popularity more and more webmasters and publishers have adopted RSS as an alternative communication stream. Webmasters use an RSS graphic to indicate the content is available via RSS.
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by Sharon Housley
http://www.feedforall.com
Tips for Helping Your RSS Feed Perform!
In some ways RSS is very similar to HTML, the language commonly used to create websites.Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.
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