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by S. Housley
http://www.feedforall.com
The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is an endless supply of content on the web that is freely available to webmasters.
Not only can public domain material be freely used and syndicated on websites, but a number of content publishers provide content in exchange for a link back to their websites. A variety of contents related to the website theme that is integrated into the website will attract the interest of both search engines and web surfers. The key to taking advantage of free content is integrating or including content that is directly related to the theme of the website.
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by Gord Hotchkiss
http://www.enquiro.com
Last week I was chatting with my friend Greg Jarboe. For those of you who don't know Greg, he's the guru of cranking up web visibility through effective optimization of press releases and leveraging news search. But the pearl of wisdom that I picked up from Greg this time was an off handed comment that said volumes about our industry.
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by Rob Sullivan
http://www.enquiro.com
I've been writing articles here for over 3 years. That's over 300 articles I've published on the topic of search and its impact on our world.
And over that time I've watched our search engine referrals and visitor sessions climb each and every month to where we have almost a million page views on this site alone.
In fact, some of our top referring keywords come from articles. People found this site for 'history of AOL' 104 times last month. And when you search for this phrase, you find our page ahead of AOL's own history page!
And that, readers, is the power of a well written article.
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by Abe Cherian
Copyright 2005
Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called direct response marketing.
Before seeking out prospects, having a marketing plan is essential to any business. I'm going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.
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by S. Housley
http://www.feedforall.com
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds.
Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed.
Take a closer look at some of the ad serving options currently available for RSS feeds.
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by Gord Hotchkiss
http://www.enquiro.com
As I write this, I have literally just closed the cover on John Battelle's new book, The Search. Reading it was a unique experience for me. It was addictive, like literary crack. I devoured it in huge gulps. I can't recall the last time I read a book in such a short time.
Look, They're Writing About Us!
For the last 10 years, the part of my life not devoted to my wife and kids has been consumed with search. So reading the book was like reading a family history. I knew many of the people quoted. I had lived through the history recounted. I even found a quote from myself in the book.
I've never met John Battelle, but as I read, it was like he had crawled into my brain, picked up things I've been thinking about for years, then rendered them whole with much more skill and eloquence than I could ever possibly manage.
by Admin
by Abe Cherian
Copyright 2005
All companies treat their affiliates differently. In fact, your affiliates are your driving sales force. Unlike in the off-line world, they don't get paid by the hour, they get paid for the sales they make.
This means you, the business owner, only pay for what you sell, but it also means that you need to train your affiliates to motivate themselves to dedicate their time to marketing and selling the products that will bring you and them a an above average income.
No matter if you're an affiliate owner or just a participant in some or other affiliate program, you make money when you and your downline make sales. Having 500 affiliates will do you little good and bring in little money, if they won't sell.
How can you successfully train your affiliates to achieve the best sales results on-line or off-line?
by Admin
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