A few years ago, pop-up windows were all the rage in Internet marketing. What is a pop-up window? It's a window that suddenly pops up when the visitor clicks on a hot linked graphic or hyper linked text. Pop up windows are often smaller than the existing browser window and display on top of the existing page the visitor is viewing.
It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try and close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today.
Like large companies, small business and home business owners need to advertise. When it comes to advertising dollars, small businesses don't have the budgets of large companies. They must be more careful about how and where dollars are spent.
Because small businesses and home businesses typically don't have the budgets to hire search engine marketers to optimize their websites for first page ranking, the best way to get found on the internet is to use Pay Per Click Advertising.
Pay Per Click Advertising is an online advertising format that enables you to place your advertisements at or near the top of search engines for your keywords based on the amount you bid.
Is your goal to get more traffic on your Website without spending a lot of money? Is it important that your Website is easy for your prospects to find on the Web? Though there are many things that contribute to a quality, well-positioned Website, increased link popularity - done properly - will establish your business as trustworthy on the Internet and bring more referrals.
As the web becomes increasingly more crowded, it is important for webmasters to take the extra step to make their web sites user friendly. There are a number of free resources available to webmasters:
Online press releases have become popular because some webmasters think that press release can help to increase the search engine rankings of their web sites.
Do online press releases really help your search engine rankings? How can you benefit from these services?
Banner links can be a powerful promotion tool for advertising your affiliate products. Almost all affiliate programs offer them and smart affiliates take advantage of their advertising power by using them on their affiliate sites.
Using banner advertising is a valuable resource but how you use them is key. The success of a banner's click through rate is often determined by where a banner is placed on your site, how it is worded, its eye-catching ability, colors, etc.
GLENDALE, WI -- StellarSurvey.com http://www.stellarsurvey.com, announced today the launch of a new web based survey tool that utilizes a powerful, user friendly interface for creating and managing surveys over internet.
"As far as we know, StellarSurvey.com is the cheapest option available on the market today. With StellarSurvey.com, people will discover the most affordable and convenient way to create and manage their surveys," said Julia Kornilova, president and co-founder of StellarSurvey.com.
This phrase struck fear into the minds and hearts of webmasters and SEO firms around the world for years. It was the time of the month when Google would perform a major index update.
It was the time of the month when coffee sales would skyrocket in delis closest to the web firm's offices. And thankfully it's a time long past.
But that doesn't mean that Google has stopped updating; Far from it, in fact. It just means that the updates are smaller and less noticeable.
And it's been that way for about a year and a half now - the smaller but more frequent updates noticed at Google. There haven't really been the major shakeups we were used to seeing - at least until now.
In a flurry of announcements out of Redmond this week, there was one that struck a cord with me, because it is very similar to a development I forecast in an article entitled 'All Roads Lead Online' about a year ago.
Since the early days of search engines, inbound links have been important tools used to gauge a site's importance. In fact Google is built on that premise and even has an algorithm - the PageRank algorithm - which is used to determine that link popularity. Yahoo! and MSN also use links to varying degrees to determine the popularity or importance of a website.
Granted in today's search engine marketing landscape links aren't as important or influential as they once were but don't let anyone fool you. Links still are an important aspect to any SEO campaign.
When you do link building it should be pretty clear that you must request links from highly important sites like DMOZ and Yahoo! Directory as well as other industry relevant directories.
But what next? After you've acquired 10 or 20 topical directory links what does the average site owner do next?