Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google.
SEM is a complicated industry with various disciplines. There are firms specializing in different areas of the industry from traditional SEO, to PPC to content development to link building. In fact, it's becoming more and more rare to find a company that does all of these in-house.
And this is why I think SEM is similar to being a doctor or lawyer. Not because we have to go to school for years and years, but because we are always learning. In fact I think I don't believe we do search engine marketing. As with doctors, we practice it.
I say practice because we can never know all there is to know about SEM because it is always changing. Maybe this is why so many in our industry use a phrase near and dear to my heart: It Depends.
If you subscribe to the micro persuasion model of public relations, then you would agree that the Internet is the new frontier in marketing. Blogs are increasingly becoming the medium of choice for companies and entrepreneurs in bringing their brands and products closer to consumers. E-commerce sites are fast becoming widely-accessible, and a variety of products can now be purchased online, from clothes, to computers, to cars. The World Wide Web is one big conversation, and companies are vying to join in, get to talk back, and get feedback in return.
The essential thing for a company to do is to initially create an online presence. As long as you're there, online and accessible over the Internet, people are bound to seek you out, in their quest for information. Imagine how much more business you can generate if you actively pursue marketing activities online. Imagine if your company website or weblog comes out as number one in Google for a generic search on your product or service. You can literally bring your brand closer to hundreds of millions of people who go online.
Presumably you have a website because you want people to visit it. Visitors are traffic. And generating a constant flow of fresh traffic, both unique and repeat visitors, will take up more of your energies than probably any other website-related task, including website maintenance and sales. It is with this imperative in mind that web hosting companies have begun offering their customers assistance in generating that traffic.
NEW YORK, NY - JupiterResearch, a division of Jupitermedia Corporation (Nasdaq: JUPM) has found that of the 92% of Web sites offering email as a customer support option, only 41% acknowledge receipt of customers' messages with automated email responses. According to the JupiterResearch report entitled: "U.S. Customer Service & Support Metrics, December 2005," retail companies remained relatively consistent with results of previous years and other industries, such as finance and travel, showed significant decreases in auto-acknowledgement response performance. JupiterResearch is a leading authority on the impact of the Internet and emerging consumer technologies on business.
The research also shows that since 2000, the number of sites meeting a 24 hour threshold for email response continues to decrease. In fact, only 45% of sites resolved email inquiries within 24 hours. The most significant trend, however, is that 39% of sites took three days or longer to reply or did not respond at all. The number of these sites has grown 7% year over year from 2000 to 2005.
What is Search engine optimization or SEO? It is the science and art of getting your web pages rank high at the search engines. Some people think that SEO is so complex that they cannot possibly understand it. Still others think that to rank high at the search engine depends on a stroke of luck.
Well, these are all misconceptions. Ranking high at the search engines does not happen by chance. There are some basic things you must do to stand any chance of getting your web pages to perform well at the search engines.
As search innovation rolls out to the user, the beta release has been a tried and true way of testing the waters. Currently, there are dozens of different flavors of search in beta, including a significant portion of Google usability. Beta releases were originally a quality assurance exercise, allowing real users to identify bugs in a new product.
Today, the advantage of beta in search is that it's a relatively low risk way to test the appeal of new search functionality and interfaces with real users. Beta release is to technology as a test market is to advertising. A beta interface can be thrown up without impacting the main site, which continues to produce the bread and butter revenue. The hope is, of course, that word of the beta will spread virally through the internet and the developer will find their beta release turns into the next big thing online. You pretest with users, find you have a home run, and when the time is right, you throw the switch, incorporating some or all of the new technology into your mainstream product.
Organic SEO (Search Engine Optimization) seems to be the buzzword these days. What is organic SEO? In its simplest explanation, organic SEO is publicity through content distribution. All your incoming links originate from content you created for your website or blog. And boy, search engines love this kind of linking structure.
Marketing through articles is organic Search Engine Optimisation. Your article and the link in your author's resource box generate incoming links from other niche websites related to yours.
Good quality original content will generate incoming links and drive targeted web traffic to your website fast. This is the kind of activity search engines love, and would in turn lead to higher web page ranking and increase in web traffic.
I read in a forum today that some users who are using Google Analytics are noticing that their sites seem to be getting removed from Yahoo!
While this seems strange at first it does make sense in a way. After all, Yahoo! doesn't want to be giving away any secrets to Google.
Whether Yahoo! is doing this or not is the topic of another article. Instead I wanted to give you an alternative to Google Analytics in case this is what is happening.