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by Tom Shivers
http://www.capturecommerce.com
Perhaps you've redesigned your website and are wondering if search engine marketing (SEM) or search engine optimization (SEO) is right for your business. Or maybe you don't trust most search engine marketing companies to do what they claim they will do. Maybe you feel like you are running in place, spending money on SEM but not seeing the results you anticipated. Or you feel abused because your site is re-optimized every time you work with an SEO company and still no results.
This article will help you recognize the legitimate, ethical SEO and search engine marketing companies as opposed to those who are making unsubstantiated claims. Armed with this info, you will be able to sort out the claims an SEM company makes and drill into the claim enough to expose the truth.
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by Gord Hotchkiss
http://www.enquiro.com
It was a sad day in the Hotchkiss household. While doing her homework, my twelve year old daughter Alanna had a question. Until now, she always asked me, her father. This time, she went straight to Google. The 10 year old, Lauren, is already heading in the same direction. I'm sensing the old days may never return.
Being in a somewhat philosophical mood (I have the time, now that I don't have to answer questions about pH balances and what a litmus test is) I pondered the implications of this. If there's a box that always has the right answers, what does this mean for our society? How will having instant access to the absolute authority on everything impact us?
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by Michael Rock
http://www.webrankingconsultants.com
I attended the EXOMXPO convention and found one seminar to be very helpful and informational and thought I would share the knowledge with you. This seminar called, 'Getting the Word Out' gives many ideas on how to bring traffic into your web site AND generate a better ROI (Return on Investment) to get more sales.
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by Joseph Pratt
http://www.icmediadirect.com
The issue of Internet privacy rights in America has been a hot topic of late. The latest flashpoint was a showdown in San Jose, CA pitting the Department of Justice against the giant search engine Google. Essentially, the Department of Justice wants to rewrite and make constitutionally viable the federal Child Online Protection Act of 1998, which was overturned on constitutional grounds in 2004.
A common misconception is that this whole brouhaha stems from a governmental crackdown on child pornography. It isn't. It's instead a measure designed to curtail the easy access of material considered 'adult' to minors through the Internet. Loosely speaking, this federal act takes search engines to task, at least partially, in shielding kids from pornographic and objectionable material. Search engines, like Google, maintain that it's not their job to police information, but the users. The major search engines, in sympathy with what's socially acceptable, employ standard search filters which must be disabled before making searches for raunchy material.
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by Joseph Pratt
http://www.icmediadirect.com
I'm looking at John Battelle's words that I jotted onto my notepad: 'ephemeral to the eternal'. He was describing the permanent trace we leave behind as Internet users - how our immediate needs or curious whims are logged forever through the process of search. These electronic etchings serve as treasure maps to those nimble and opportunistic enough to read them. Search is a vitally important aspect to the users and businesses alike, and there isn't a better guide in the field today than Mr. Battelle. When people ask me about search, which is often; I immediately refer them to his blog, Searchblog (www.battellemedia.com), without qualification.
I went with ICMediaDirect.com's VP of Sales, Diana Lee, to hear Mr. Battelle speak last week in New York City. It was 212 Engagement's 'Newsmaker Night', sponsored by CBS Digital Media. He authored 'The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture', he has an influential search industry blog aptly named Searchblog. He founded The Standard and Wired Magazine. And there's even more, but what interests me is that his opinion shapes the opinions in the Search world. Simply put, Battelle's credentials impress.
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by Jeff Conduct
http://www.conductsearch.com
Establishing your business or organization online is critical to business planning. And a good starting point is to establish your own domain name. Since the registration process is a snap and its benefits undeniable, there's no excuse not to have your own domain registered - even for businesses or projects barely on the chalkboard.
First, you'll need to find out if your domain is available. There are several online avenues for this task. I've found the Trademark Electronic Search System, http://www.uspto.gov/main/trademarks.htm to be a valuable resource. Another option is www.whois.sc.
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