AI is evolving quickly. Media buzz claims that the new ChatGPT tool is ready to replace copywriters and take over the world of digital marketing. Derek Chew, CEO of Fullmoon Digital Media, clarifies AI's role in digital marketing, including where it shines and where it falls flat.
Over the past 15 years, artificial intelligence (AI) has become such a fixture in everyone's daily activities that many people are unaware of how often they are actually interacting with it. The Pew Research Center surveyed 11,004 U.S. adults to measure their awareness of the presence of AI technology in their day-to-day lives. From GPS traffic updates, fitness watches, banking, and personalized online shopping experiences, 30% of Americans were considered to have a high level of awareness, 38% had a medium level, and 31% were not as conscious of just how much they interact with AI on a daily basis.(1) The AI-powered Chat Generative Pre-Trained Transformer (ChatGPT), a next-generation natural language processing tool launched in November 2022, has been promoted as a time- and labor-saving device for writing and research from school papers to multimedia applications. It is also demonstrating its usefulness in digital marketing. But could AI simply replace people and take control of the digital marketing profession? Derek Chew, CEO of Fullmoon Digital, explains that AI is a powerful tool — but only truly effective when combined with human expertise.